How much does a Facebook ad cost per month? These include the type of ad you run, how much competition there is for that type of ad and the time of year you’re running it. Competition for ads spikes during times when people are more likely to be looking for what you offer, such as at Christmas and other seasonal events. It’s important to consider these variables when deciding on a budget for your Facebook ads.

Another factor is the ad objective you choose to pursue. Ads can be targeted by various objectives, including awareness, consideration, and conversion. Experimenting with different objectives and being crystal clear about the outcome you want to achieve can help you to drive down your ad costs.

Understanding the Monthly Cost of Facebook Ads: Budgeting Tips

Finally, your target audience can also impact your ad cost. Selecting a wide audience means that there’s more competition for each user, driving bids higher. Using narrower targeting can reduce your costs by only bidding on users who are more likely to take the action you want them to, like clicks or engagements.

Facebook lets you set a daily or lifetime budget for your ads. Choosing the former allows you to pace your spending throughout the day and limits how often your ads appear, while the latter is a fixed amount that will be spent over the life of your campaign. The ad platform will automatically balance your spending to ensure that you reach your set advertising goal.